DEAR CREATIVES, YOUR CAPTIONS ARE AS IMPORTANT AS YOUR CONTENT!

Dear Creatives,

Communication is an art that must be mastered in order to get the maximum best from your creative acts.

Flipping through the internet for nothing in specific but just to while away time. More often than not, you click on a post that the caption clasps your attention – Same reason why some of the blogs garner such vast traffic on their pages.

This article was penned from a place of angst that sprung up when I went through some ‘creatives’ post on social media and was disappointed at how poorly captioned their posts were.

We are in the 21st century for Christ’s sakes! You simply cannot exclusively rely on being good at what you do to accumulate a considerable amount of engagement turn financial reward if you cannot up your ‘caption game’.

Some Captions lack a spark, a compelling factor to it, some are not action triggering. While some captions are flawed in composition; Wrong use of English words and tenses, poor punctuation/spacing, fragmented in every way possible.

I mean we are in a current ‘school na scam’ age where little effort is put into educating ourselves more than what the conventional schooling system can mutter. Chronic vocabulary depletion, a result of less reading and mental…